When the fifth generation wireless (5G) network was first launched, it created a buzz in the tech world. It brings along superb data speed and impressive latency rates. It is said that 5G is 10 times faster as compared to the 4G network which was its predecessor. True to what many have believed, the 5G network completely changed the game of the digital landscape.
As impressive as its performance was, the arrival of 5G has left many digital marketing practitioners with the question of where the future of digital marketing stands.
What’s the Future of Digital Marketing?
Before diving deep into this topic, let’s start off by defining what digital marketing is. Digital marketing, also known as online marketing, refers to the practice of promoting brands and businesses across all digital channels. This type of advertising is commonly executed on various mediums such as websites, mobile devices, and social media. It follows the same principle as traditional marketing but is only done via World Wide Web (www).
Now, if you connect the basic principle of digital marketing and the function of 5G, you can easily see the correlation between the two. While 5G technology aims to change and improve the world in so many ways, it has a massive influence on reshaping the way we do marketing. Experts are in fact looking forward to the continuous advancement in technology. Not only does it assist people in completing their tasks, but it has become easier to manage and monitor the processes and data associated with the campaigns.
It also allows marketers to reimagine and reinvent the way they communicate with their audiences. This would then allow them to create more engaging and better experiences for their customers.
Let’s find out more about this by discussing some of the marketing opportunities that opened up since the arrival of the 5G network.
The proliferation of Video Content
Prior to the launch of the 5G technology, there’s been an increase in the number of videos viewed online. As this new network promises impressive data speed and latency rate, we can expect more video production. Now that streaming has become faster and more accessible, there are no stopping businesses and brands from producing videos that will attract more customers.
Additionally, as video streaming sites continue to dominate the users’ browsing activity, video advertising will continue to flourish. This is true primarily because people would want to see content that is easy to churn and accessible for viewing. Over the past year, we see video-based platforms like TikTok, YouTube, and Instagram’s Reels continue to grow.
Improved Interactivity & Engagement
Just a few years ago, many digital marketers considered interactive ads as a vision that was hard to reach. Before, when you had interactive ads, it was either you had to wait for an eternity for it to load or it didn’t load at all. This is due to the fact that they are data-intensive and heavy. However, the 5G technology resolves this issue. Now, we are seeing more and more highly engaging ads. What’s more, there’s no interruption or lag time which makes it easier for brands to share the experience with their customers.
Along with that, many of these interactive ads are optimised for mobile devices. This means that anyone can easily react and engage with them wherever there’s a 5G connection. Aside from enhanced interactivity, it’ll be easier for brands to communicate and engage with their audience which can certainly enhance audience experiences as well as customer connection and satisfaction.
The 5G network offers a great avenue to personalise and customise user experiences. It’s easier to collect and analyse data from a wider pool of audience, and at the same time, you can narrow down the data you have into more granular or specific criteria.
Marketers may also view real-time data and analysis which allows them to leverage algorithms to give more appropriate suggestions or recommendations to customers.
5G technology is truly the MVP in today’s landscape, and it is here to stay long. While some might think of this as a threat due to the rapid shift of user behaviour, it portrays more benefits to marketers. Aside from the rise of video advertising, it provides a more sophisticated and specific data reporting. It also promotes interactivity and engagement which can help build the reputation of any brand.