Webinar Marketing: How To Plan & Promote A Webinar

Whether you’re hosting a special event to launch a new product line, planning a webinar or creating a hashtag, increase your buzz marketing to meet the needs of your followers. 

In this article, we will show you why webinars are successful and give you an introduction to webinar marketing. We will answer general questions and discuss the practices to be considered when planning a webinar. In the end, you will understand how to gain out of webinar marketing services and how to use it to sell products and services.  

Webinar marketing is the use of online seminars to connect with a wider audience and promote your business. It is a set of techniques that aim to promote a particular good or service, enhance brand awareness, and entertain and educate your audience through webinars. Most marketing webinars and lead generation tools provide free and valuable information in the hopes that participants will recognize the need to update or pay for the product or service offered by the company.  

According to the Content Marketing Institute, 58% of marketers use webinars to promote their products and services. Hosting a webinar helps brands show their expertise in a particular area and cultivate leads. For marketers, it is a powerful tool thanks to the detailed analysis it provides.  

Hosting a webinar is not the only thing that you need to do to promote your product or service. You can also create a huge online fan base by promoting your webinars to your target audience. Advanced webinar platforms also enable sales teams to contribute to winning deals.  

The choice of marketing channel depends on the size of the audience that you want to attract at your event and your budget. Use your audience’s preferred digital marketing channels to inform people about upcoming webinars. After the webinar, you can follow attendees and send exclusive discounts, quizzes and thank you emails.  

There are many different tactics that can be used to promote your emerging webinars, but the highest response rates seem to come from email. According to the GoToMeeting Big Book of Webinar Stats 2017 compiled by GoToMeeting, 45% of marketers use email as their primary advertising tool. Use email to invite people to your webinar, send reminders of events, follow the event, ask quizzes, and record.  

Marketing activities organized to facilitate webinars include high-profile ideas, leadership events, live on-demand demos, customer representative studies, deep-dive panels, events, sales calls, and much more. Participants can ask moderators questions, respond to surveys, polls, and download resources, sending a strong digital signal that interested participants like your service and are willing to talk about sales.  

Before we start building your strategy, you should know why it is important to have a cross-channel webinar strategy in the first place. When you invest time and money to promote your webinar it can have a positive impact on your brand and business. To see all the benefits of the webinar in On24s webinar report, you need to make sure you advertise it correctly.  

If you’d like to learn how to get it right with webinar marketing services, this guide is for you. It highlights several best practices to promote webinars that you can incorporate into your webinar marketing strategy. These tips will help you prepare your webinars for maximum reach, how to promote them on different platforms, and how to track your audience after the webinar.  

The first step is a fantastic first step, but the second step is just as important. A webinar promotion strategy gives your content the ability to reach an audience and achieve the desired ROI you need to make the process worthwhile. For your webinar to be successful, you need to cover all marketing aspects from the start.  

Your webinar is an online seminar that you offer to educate your ideal audience at a price that is a way to bring it into your sales funnel. Break down the basics of your webinar into valuable content that your audience will find actionable and useful. This includes how to organize the content of the webinar, how to present it, and how to present it in your PowerPoint deck.  

When promoting a webinar, choose a topic that crosses the line between broad and actionable. Set yourself goals that will lead to your desired number of participants. If you can help your target audience achieve the basic goals for your webinars, prepare them for the next steps of their journey, which will require the deployment of your premium products and services to achieve them.  

If you can prove your worth to these prospects, they are more likely to appeal to your premium offering. Brands who spend the entire webinar promoting their products will not have an audience to sell to at the end of the webinar. If you face difficulty in planning your webinar strategy, hire a top marketing agency like Voxturr to help you with their webinar marketing services. 

It’s difficult to get people to your webinar if your topic stinks. Try to select topics that are broad enough to attract a larger audience, targeted enough to give participants actionable advice that they can implement within seconds when they attend the webinar. This method generates the kind of engagement you’re looking for and immerses yourself in your new audience when they first interact with your brand.  

A great way to promote a webinar is to connect your brand to the topic and strengthen your connections with well-known thought leaders. Make sure you choose a specific hashtag for your webinar and include it as you promote it on your landing page and in your email messages. If you want to attract more attendees to your webinars, it can be helpful to schedule a little paid media to complement your organic efforts.  

Encourage your team to include current hashtags in posts, select points during the presentation, share graphics, and submit relevant audience questions and comments to the moderator. Write an original article on the same topic and post it on LinkedIn with a link at the bottom to register for the webinar. If you are planning to present on LinkedIn yourself, write a guest post on a blog for the same audience as your webinar and attach a call to action to register on the site. You can also get in touch with a growth hacking agency for the webinar marketing. 

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