You may ask, “Why hire A Design Agency?” There are several reasons, such as cost savings, collaboration, and iterative process. It may be difficult to decide which is better for your business. Depending on the project, freelancers or agencies charge anywhere from $5 to $20 per design. But when you consider the benefits of hiring a design agency, you will probably decide that hiring a design agency is the way to go.
Cost savings
One major benefit of hiring a design agency is the cost savings. Instead of hiring a single freelance designer to complete a project, you will receive a team of professionals who are skilled in their respective fields. Additionally, you will only pay for the time they spend working on your project. This makes hiring an agency more cost-effective than hiring a marketing team. IMPACT Branding and Design, for example, offers a design agency-style service at a fraction of the cost.
Hiring an in-house designer is costly, especially if you’re growing rapidly. The time spent on design can interfere with your growth metrics, causing the team to work in discrete units. Hiring an in-house designer is not a fixed cost, but an ongoing, marginal cost that drains your marketing operations. The only way to accurately compare the cost of hiring a design agency is to look at it from a long-term perspective.
Collaboration
If you are in need of a new website, a redesign, or a new branding strategy, collaboration when hiring a design agency might be the right solution. Collaboration involves multiple levels of communication, top-down buy-in, and cultural commitment across the organization. It also involves frequent and transparent communication. To get the best results, consider collaborating with your agency in an iterative process. Below are a few tips for collaborative hiring.
Collaborative design involves different people with different skill sets who work together to create a project. Collaboration helps to achieve better results by bringing in multiple perspectives. The design process itself is divided into three phases: planning, design, and implementation. Each phase is iterative. In general, a design collaboration process is broken down into three phases: beginning, middle, and end. Depending on the scope of the project, collaborative design can be divided into four phases.
Iterative process
When hiring a design agency, look for one that uses an iterative process. A traditional design process, known as Waterfall, relies on the team hammering out each phase before moving on to the next. An iterative process, however, divides the project into small parts and engages all team members as they work on each stage. This allows for greater flexibility and the use of new insights right away.
Iterative design is a simple concept based on logic. The design process involves creating a design, building a prototype and then making changes until you’re satisfied. This method is beneficial because it allows you to see early-on misunderstandings, and it keeps the entire process fluid. It also involves clients effectively in evaluation. It helps ensure the interests of all stakeholders are served, particularly when a designer and developer collaborate.
Collaboration with designer
When hiring a design agency, you should prioritize collaboration with your designer. During the design process, you and your designer should exchange feedback and ideas. In fact, 73% of companies plan to increase their investment in the next 12 months. To make this collaboration work, here are some tips to keep in mind:
Establish communication standards with your designer. If you do not have the luxury of in-house design talent, you should look for an agency that works on hourly rates. Communicate with them on how much time they need and what deadlines they have. A failed engagement is not the fault of the agency, but rather of the lack of communication. In addition, it is essential to establish a point of contact that can attend weekly meetings and relay important information to other stakeholders. A point person can also be an excellent repository for information from your designer or agency.
Collaborative design also helps to unleash the creativity of your team. By involving the creatives in the design process early, you can provide them with ideas and feedback. Then, you can give them ownership of the finished product. This process frees up your designer’s time by eliminating administrative work. You can also get input from the other team members from a central location, which will lead to more creative ideas.